Humanities

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Instructions: Write a semiotic critique for each of the four advertisements below. Each question is worth 50 points, for a total of 200 points.

• Each semiotic critique should be aboutthree paragraphs in length.

• I am looking for detailed, insightful critiques that refer to the concepts we’ve covered this semester. Demonstrate your critical thinking skills. Build strongly supported arguments.

• Ask yourself probing questions about the advertisements. For example,

o What is the “happy script”?

o What system or lineage is this cultural practice a part of?

o How does the advertisement portray race, gender, sexuality, and social class?

o What do we learn about the desires of the target audience?

o What cultural mythologies does this message reveal?

o Why is this fantasy appealing or entertaining?

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